Bricolage Theory
Bricolage theory is credited to Levi-Strauss (1962) who was a French anthropologist who introduced the concept of bricolage entrepreneurship as he tried to show that indigenous peoples were just as entrepreneurial as “civilized” peoples. He compared the “bricoleur” to the “engineer” in his book unfortunately entitled The Savage Mind . Unlike the engineer, the bricoleur “makes do” with the inputs "at hand" to concoct whatever process needed to accomplish a particular project as it develops. By contrast, the engineer plans ahead, gains access to all that is needed to complete a project before starting. Thus, the bricoleur is seen as contrasting with the rational view as projects are accomplished by solving problems as they emerge, with whatever is available rather than what is really needed. The bricoleur practices radical experimentation rather than planning ahead. Bricolage theory is mainly focused on explaining how entrepreneurship emerges in economically depressed, ...
