Cognitive Theories

What are the cognitive theories about entrepreneurship?
Can one get addicted to entrepreneurship? 
Entrepreneurs are always comparing themselves to others.
What if entrepreneurship is really about learning from experience? 
Information Processing Theory
Humans are limited information processors and focuses on organizing in ways that optimize information processing. 

How can an impulsive mind help with entrepreneurship?
How do neurodiverse individuals deal with entrepreneurship? 
This theory posits that when individuals think they are winning, they become more risk-averse.
What if it's about what you think of yourself?

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