Technological Theories

McLuhan's theory suggest that it is not the content in media that influences us but rather the medium itself.
Disruptive innovations are new innovations that create a new market, displaces existing firms and disrupt the existing market.
The Competence Destruction Theory analyzes innovations brought to market that render existing firms obsolete.
This theory looks at innovations that use the same components that are assembled in a new way (a new product architecture).
This theory is really about the way technological changes that are unpredictable, affect entrepreneurs. 
Based on the idea of open source, a new breed of startups is ready to share. 

This theory bring objects and technology into a network perspective.



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